Keyword research: get it right, and your online marketing campaign
can bring you a flood of leads!
"So Why is Keyword Research So
Before you read any further, let me give you a piece of very valuable advice.
If you haven't yet registered a domain name for your business website, don't ... until you've
read this. You'll see why in a minute!
"Keywords" is the term we use in internet marketing to refer to the words or phrases that
people use when they go to Google and search for something. So a company focused purely on search
engine optimization will tell you that keywords are important because the keywords you use tell Google
what your site is all about.
And that's perfectly true ... but it's putting the cart before the horse! Let's put things the right way
Keywords are important because they are the words and phrases your customers and prospective clients
use when they talk about the products or services that you offer.
More accurately ... and please take note of this because it will set you apart from the
vast majority of businesses on the web ... keywords are important because:
They form the language your customers and prospective clients
use when they're talking about the problems that you can solve!
What people are most interested in is a solution to an urgent problem ... or immediate
relief of a current pain. The language they use when they feel this pain is the language that will prompt them
That's why they type those words into Google ... and that's why
you need to use them ... in the right places.
That's why the keyword research we do for clients is so important!
We find out for you:
- what words or phrases people are actually typing into Google
when they want to find the solutions you offer
- how many searches per month there are for each keyword phrase -
both in the UK and worldwide
- what the estimated "cost per click" would be if you wanted to
advertise on Google for this keyword
This third point is important even if you have no intention of advertising on Google, because it tells you what
keywords are actually bringing in money!
What To Do with Your Keywords
The first thing you want to do with your keywords ... if you haven't already registered a domain for your
business website ... is use your main keywords in the domain name you register.
For example, if your company is called Smith & Son and you're in the business of making garden furniture,
you'd be much better off having your website on the domain www.GardenFurniture.co.uk than on the domain www.SmithAndSon.co.uk. It tells both human visitors and search engines exactly what you
(Of course, many of the best domain names have already been taken - but we have a way of getting your main
keywords at the front of your website address. It's all part of our Integrated Internet Marketing Programme.)
We'll then use your keywords in the construction of your web pages. That's explained on the Web Content Copywriting page.
To get your keyword research done professionally, call now on 0115 854 9373 and ask
to speak to me, Bernard Howes. Or, if you prefer, go to our Web Enquiry
page and fill in a few details.